Having your own blogs allows you certain privileges, one of which is the ability of being your own publisher. What better way to increase traffic than through article marketing. Writing articles about your industry is a key way to gain traffic to your blog. Here are some tips for publishing on your blog:

• Put you blog on your website. This way, when you drive traffic to your blog, you’re also driving traffic to your website and vice versa.
• When publishing an article, write a comment about the article in your blog. For example: why the article was written and the issue(s) involved in the article.
• Don’t post your articles directly in your blog.
  • Blogs are more informal.
  • Posts and responses tend to be short and sweet.
  • Blogs show more personality than articles.
  • Blogs articulate your involvement in your industry through conversation with others.
  • Blogs are commentaries such as agreement or disagreement on a recent article written by a colleague.
• Link your articles to your blog
• Link to others who publish your articles and mention them in your blog.
• Discuss responses to your articles.
  • Relate to your readers by discussing both good and bad responses in your blog.

• It’s extremely low cost.
• Establish yourself as an expert in your niche.
• Create a platform and an audience to sell your book.
• Allow interaction with your readers, customers and visitors.
• Make money selling ads.
• Test your ideas on content on your current readers.
• You have the forum; now use it to your advantage!